Websites that Convert

Website visitor Conversion can mean a number of different things to different businesses, varying from, say, an actual order being placed on a Website to perhaps a simple request for information or maybe a telephone contact call. So your visitor conversion rate is a vital component  of the effectiveness of your Website. Different interpretations of how conversion rate is measured may often apply – but it can be defined simply as:

"Your conversion rate is the measure of your success at persuading your visitors to take the action you want them to take"

It may be that your business serves multiple market segments with an array of products that are applicable to one type of customer but not necessarily another. Your Website may already have inside pages that address each of their needs so it must make it as easy as possible for them to find the pages of interest to them, otherwise they will hit the back button and try another site.

"A web page can only do one of two things - either it contains the content the user wants or it contains the links to get them to the content they want. If a page doesn’t follow this rule then the user stops clicking…"

Your Website needs to engage your visitors and inform them, quickly and clearly, what you do and how that benefits them. It needs to lead them quickly and directly via their funnels of interest to the information of relevance to them. It needs to make it easy for your visitors to convert – take the action that you want them to.

"On any given web page, users have a particular goal in mind, and this goal drives their use. Either they click on a link that they think will take them toward the goal, or (seeing no appropriate clicks) they click the back button to take another path"

For every Website we build we take the time to gain a thorough understanding of the motivations of the intended target visitors. We then utilise Conversion Architecture throughout those Websites to lead those potential customers to their particular areas of interest and to help them to achieve their goals whilst also achieving yours (conversion). For you to achieve your goals, the visitors must achieve theirs' first. 


Contact us now to hear how we can help you to Convert more visitors!