Affiliate Marketing  

Affiliate marketing can be another very effective method of driving visitors to your Website from other Affiliate Websites.

Some larger companies – Amazon for instance – use this method to great effect. Many sites have links with the well known book store for purchase of books related to the site subject matter. In return for referring the lead, the site receives a commission from Amazon.

"In the Internet age Pull Marketing is King"

Smaller businesses can operate similar schemes where they encourage websites to place a promotional banner in return for a royalty on products sold. Generally for the smaller operation this method may not produce large volumes of referrals (clicks through) but the advantage is that the quality of visitors is likely to be high. If a visitor has clicked on a Banner Ad advertising your product or company, that visitor already has a genuine interest in your products or company.

Once visitors arrive at your site, you can make it easy for them to further promote you with ‘email this to a friend’ and ‘tell a friend about this site’ functionality. In addition you should ensure that every outbound email from your company includes your website address – the most obvious way to promote, but often forgotten.